Whiteboard Animation Explainer Videos
- 100% Bespoke -
No AI. No Clip Art. All Images Hand-Drawn by Piers Baker
Engaging, High Impact and Fun!
“Whiteboard animation videos are an essential tool for marketers trying to convey complex ideas in a compelling way”
Bespoke Explainer Videos for:
Marketing
Training
Compliance
Healthcare & Medical
Technology
Education
Finance
Property & Real Estate
Government
Cybersecurity
Startups
Service Industries
“Piers is exactly the type of collaborator you always hope for - someone who brings great ideas and enthusiasm, elevates every project, and (maybe most importantly) makes my job easy.”
Why Chose a Whiteboard Animation Explainer Video?
The simpler the object is, the less effort the brain needs to process and relate to the image. Applying this neuropsychology to whiteboard explainer videos vs. talking heads, we are wired to pay more attention to the simplicity of whiteboard explainer videos. All the while, this frees up processing power to digest the narrative.
The use of the artist’s hand in a whiteboard explainer video provides a vivid visual progression, where viewers consume this information one step at a time in a logical sequence which keeps the viewer engaged and prevents the wasteful wandering of attention.
On top of a conducive learning structure, the step-by-step unveiling of the key message in an anticipation-building, cartoonish fashion causes lots of little bursts of the feel-good neurotransmitter, dopamine. Watchers of whiteboard explainer videos are literally rewarded by their own brains to keep on watching your message.
The beauty of whiteboard explainer videos is that they have great mass appeal. They don’t discriminate based on age or gender, between skimmers and in-depth readers, or the well-informed and industry newbies.
One study compared 1,000 whiteboard explainer viewers and 1,000 talking head viewers (of mixed ages 22 to 65+). It found that whiteboard explainer viewers were three times more likely to share the video on social media and were twice as likely to both recommend and buy the service, as well as to recall the facts and message being delivered. As every share or recommendation is free marketing for your company, this is a compelling statistic.
SEO
An engaging video on your homepage helps you instantly capture site visitors and hold their attention.
Video has been proven to increase dwell time. One study of retail sites found visitors who viewed a video stayed on average two minutes longer.
Dwell time is a critical, but an often overlooked facet of search engine optimisation (SEO). It’s one of the metrics Google (and all other search engines) uses to decide how to rank your site.
Lead Generation
When people visit your website you want them to do something, whether that’s to buy your product, sign up to your mailing list or pick up the phone and call you. A whiteboard explainer video can drastically improve the chances of that happening.
Why? A well constructed whiteboard marketing video holds your prospect’s attention and lets you deliver your message in the order you want (as opposed to them clicking around your site to find information).
Finish with a compelling call to action (CTA) and your customer knows exactly what they need to do next. Studies have shown that videos can increase conversions on landing pages by a whopping 80 percent!